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    Internationalization's effect on marketing learning: a study of Syrian firms

    Ibeh, Kevin and Kasem, L. (2014) Internationalization's effect on marketing learning: a study of Syrian firms. Journal of Business Research 67 (5), pp. 680-685. ISSN 0148-2963.

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    Abstract

    The aim of the present study is to understand the effects of international expansion on firms' acquisition of marketing learning. This study's focus on marketing learning complements previous research on the impact of internationalization on the development of foreign-market and technological knowledge. The research finds that the scope of a firm's international activities, perception of gaps in marketing knowledge, and external social capital positively influence firms' acquisition of marketing learning. However, firm's age at initial international market entry appears not to be a significant factor. The study adds to the very limited body of research on the marketing learning outcomes of international expansion, while also offering rare empirical insights from the Middle East on this important subject matter. The paper discusses implications for international managers, policy makers, and future researchers.

    Metadata

    Item Type: Article
    Keyword(s) / Subject(s): Internationalization, Internationalization scope, Marketing learning, Network, Transition economies, Syria
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Research Centre: Innovation Management Research, Birkbeck Centre for
    Depositing User: Administrator
    Date Deposited: 14 Jan 2014 13:43
    Last Modified: 22 Dec 2016 02:05
    URI: http://eprints.bbk.ac.uk/id/eprint/8959

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