Ibeh, Kevin and Kasem, L. (2014) Internationalization's effect on marketing learning: a study of Syrian firms. Journal of Business Research 67 (5), pp. 680-685. ISSN 0148-2963.
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Abstract
The aim of the present study is to understand the effects of international expansion on firms' acquisition of marketing learning. This study's focus on marketing learning complements previous research on the impact of internationalization on the development of foreign-market and technological knowledge. The research finds that the scope of a firm's international activities, perception of gaps in marketing knowledge, and external social capital positively influence firms' acquisition of marketing learning. However, firm's age at initial international market entry appears not to be a significant factor. The study adds to the very limited body of research on the marketing learning outcomes of international expansion, while also offering rare empirical insights from the Middle East on this important subject matter. The paper discusses implications for international managers, policy makers, and future researchers.
Metadata
| Item Type: | Article |
|---|---|
| Keyword(s) / Subject(s): | Internationalization, Internationalization scope, Marketing learning, Network, Transition economies, Syria |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Research Centres and Institutes: | Innovation Management Research, Birkbeck Centre for |
| Depositing User: | Administrator |
| Date Deposited: | 14 Jan 2014 13:43 |
| Last Modified: | 02 Aug 2023 17:09 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/8959 |
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