Journal of Advertising Research

Christodoulides, George and Jevons, C. and Bonhomme, J. (2012) Memo to marketers: quantitative evidence for change. how user-generated content really affects brands. Journal of Advertising Research 52 (1), pp. 53-64. ISSN 0021-8499.

Christodoulides, George and Jevons, C. (2011) The voice of the consumer speaks forcefully in brand identity. Journal of Advertising Research 51 (1), pp. 101-108. ISSN 0021-8499.

Journal of Business Research

Jevons, C. and Veloutsou, C. and Christodoulides, George and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research 63 (11), pp. 1111-1112. ISSN 0148-2963. (Unpublished)