International Marketing Review

Christodoulides, George and Cadogan, J. and Veloutsou, C. (2015) Consumer-based brand equity measurement: lessons learned from an international study. International Marketing Review 32 (3/4), pp. 307-328. ISSN 0265-1335.

Journal of Business Research

Chatzipanagiotou, K. and Veloutsou, C. and Christodoulides, George (2016) Decoding the complexity of the consumer-based brand equity process. Journal of Business Research 69 (11), pp. 5479-5486. ISSN 0148-2963.

Jevons, C. and Veloutsou, C. and Christodoulides, George and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research 63 (11), pp. 1111-1112. ISSN 0148-2963. (Unpublished)

de Chernatony, L. and Veloutsou, C. and Christodoulides, George and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research 62 (3), pp. 289-290. ISSN 0148-2963.

Journal of Product & Brand Management

Veloutsou, C. and Christodoulides, George and de Chernatony, L. (2013) A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe. Journal of Product & Brand Management 22 , pp. 238-248. ISSN 1061-0421.