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    Effects of store brand perceived risk on buyers' behavior – four decades of research overview

    Łukasik, P. and Schivinski, Bruno (2015) Effects of store brand perceived risk on buyers' behavior – four decades of research overview. Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia 49 (3), pp. 117-124. ISSN 0459-9586.

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    Abstract

    The aim of this paper is to present the concept of store brand perceived risk and the most important studies on its measurement that were being conducted for 40 years. For this purpose, an extensive literature review is introduced. Some aspects of the risk constructs and major effects of store brand perceived risk are emphasized. This paper provides key directions to brand managers regarding store brand assortment.

    Metadata

    Item Type: Article
    Keyword(s) / Subject(s): store brands, private label brands, perceived risk
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Bruno Schivinski
    Date Deposited: 09 Oct 2017 12:26
    Last Modified: 28 Jun 2020 22:45
    URI: http://eprints.bbk.ac.uk/id/eprint/19945

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