Łukasik, P. and Schivinski, Bruno (2015) Effects of store brand perceived risk on buyers' behavior – four decades of research overview. Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia 49 (3), pp. 117-124. ISSN 0459-9586.
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Łukasik, Schivinski - 2015 - Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview.pdf - Published Version of Record Available under License Creative Commons Attribution. Download (291kB) | Preview |
Abstract
The aim of this paper is to present the concept of store brand perceived risk and the most important studies on its measurement that were being conducted for 40 years. For this purpose, an extensive literature review is introduced. Some aspects of the risk constructs and major effects of store brand perceived risk are emphasized. This paper provides key directions to brand managers regarding store brand assortment.
Metadata
| Item Type: | Article |
|---|---|
| Keyword(s) / Subject(s): | store brands, private label brands, perceived risk |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Bruno Schivinski |
| Date Deposited: | 09 Oct 2017 12:26 |
| Last Modified: | 02 Aug 2023 17:36 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/19945 |
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