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    The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising

    Czarnecka, B. and Schivinski, Bruno (2017) The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising. In: 16th International Conference on Research in Advertising (ICORIA) 2017, Jun 29th-Jul 1, 2017, Ghent, Belgium.

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    Abstract

    This paper advances the understanding of acculturation to global consumer culture (AGCC) and its relations with consumer behaviour. A conceptual model was developed to investigate the effects of AGCC on impulsive buying and on attitudes towards advertising in general. The relationship of AGCC and impulsive buying was later moderated by the consumer’s attitudes towards advertising in general. Theoretically, the authors add to the list of antecedents of impulsive buying, and to the outcomes of AGCC. From a managerial viewpoint, the authors suggest that encouraging impulsive buying may be easier with consumers acculturated to global consumer culture, and advertising may help encourage such buying behaviour.

    Metadata

    Item Type: Conference or Workshop Item (Paper)
    Keyword(s) / Subject(s): Global consumer culture, impulsive buying, purchase, advertising
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Divisions > Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Bruno Schivinski
    Date Deposited: 12 Jul 2018 15:41
    Last Modified: 05 Jul 2020 05:31
    URI: http://eprints.bbk.ac.uk/id/eprint/21094

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