Czarnecka, B. and Schivinski, Bruno (2017) The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising. In: 16th International Conference on Research in Advertising (ICORIA) 2017, Jun 29th-Jul 1, 2017, Ghent, Belgium.
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Abstract
This paper advances the understanding of acculturation to global consumer culture (AGCC) and its relations with consumer behaviour. A conceptual model was developed to investigate the effects of AGCC on impulsive buying and on attitudes towards advertising in general. The relationship of AGCC and impulsive buying was later moderated by the consumer’s attitudes towards advertising in general. Theoretically, the authors add to the list of antecedents of impulsive buying, and to the outcomes of AGCC. From a managerial viewpoint, the authors suggest that encouraging impulsive buying may be easier with consumers acculturated to global consumer culture, and advertising may help encourage such buying behaviour.
Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Keyword(s) / Subject(s): | Global consumer culture, impulsive buying, purchase, advertising |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Bruno Schivinski |
| Date Deposited: | 12 Jul 2018 15:41 |
| Last Modified: | 02 Aug 2023 17:39 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/21094 |
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