Ibeh, Kevin (2011) Winning in international markets. In: Winning in international markets, 2011, British Business Group, Dubai. (Unpublished)
Abstract
Book synopsis: This talk will reflect on some of the best practice for excelling in international markets. Sample themes to be discussed include developing an internationalisation-friendly global mind-set; acquiring change agents and change makers; creating innovative competitive spaces, niches, and 'blue oceans'; leveraging cutting edge knowledge management and ICT practices to advance the firm's know how, know what and know whom internationally; and striving toward 21st century global corporate citizenship. Illustrative insights from exemplar international players will be drawn upon to enrich the conversation.
Metadata
| Item Type: | Conference or Workshop Item (Other) |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Research Centres and Institutes: | Innovation Management Research, Birkbeck Centre for |
| Depositing User: | Sarah Hall |
| Date Deposited: | 12 Aug 2014 13:19 |
| Last Modified: | 02 Aug 2023 17:12 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/10406 |
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