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    Winning in international markets

    Ibeh, Kevin (2011) Winning in international markets. In: Winning in international markets, 2011, British Business Group, Dubai. (Unpublished)

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    Book synopsis: This talk will reflect on some of the best practice for excelling in international markets. Sample themes to be discussed include developing an internationalisation-friendly global mind-set; acquiring change agents and change makers; creating innovative competitive spaces, niches, and 'blue oceans'; leveraging cutting edge knowledge management and ICT practices to advance the firm's know how, know what and know whom internationally; and striving toward 21st century global corporate citizenship. Illustrative insights from exemplar international players will be drawn upon to enrich the conversation.


    Item Type: Conference or Workshop Item (Other)
    School: School of Business, Economics & Informatics > Management
    Research Centres and Institutes: Innovation Management Research, Birkbeck Centre for
    Depositing User: Sarah Hall
    Date Deposited: 12 Aug 2014 13:19
    Last Modified: 06 Dec 2016 10:08


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