When strategy goes personal: branding and the discourse of H&M social media room

Abdallah, Chahrazad and Sergi, V. (2011) When strategy goes personal: branding and the discourse of H&M social media room. In: 7th Critical Management Studies Conference, 2011, Naples, Italy. (Unpublished)

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Official URL: http://www.organizzazione.unina.it/cms7/

Metadata

Item Type:	Conference or Workshop Item (Paper)
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User:	Sarah Hall
Date Deposited:	18 Aug 2014 09:21
Last Modified:	02 Aug 2023 17:12
URI:	https://eprints.bbk.ac.uk/id/eprint/10419

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