Archibugi, Daniele (2008) Introduction: knowledge and innovation in the globalising world wine industry. International Journal of Technology and Globalisation 3 (2/3), pp. 125-126. ISSN 1476-5667.
Abstract
Wine is hardly a new product. Already widely drunk and traded in the Middle East and around the Mediterranean several thousand years ago, it has slowly but consistently diffused itself across the five continents. Anybody who has ever taken part in a vintage will remember how easy is to produce wine: it simply requires collecting and pressing grapes and storing the juice in barrels until it ferments. But even an inexperienced drinker quickly finds that each wine tastes different. These differences in taste are so valued by consumers that a vintage bottle of wine can be a luxury or positional good, as expensive as a diamond. However the bulk of the annual production of wine is not expensive: it is a rather reasonable and affordable beverage widely diffused to the tables of restaurants and households. As with any other consumer product, its sales are affected by traditional factors: price and quality.
Metadata
| Item Type: | Article |
|---|---|
| Additional Information: | Daniele Archibugi is the guest editor of this special issue. |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Research Centres and Institutes: | Innovation Management Research, Birkbeck Centre for |
| Depositing User: | Sarah Hall |
| Date Deposited: | 02 Sep 2014 08:37 |
| Last Modified: | 02 Aug 2023 17:12 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/10448 |
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