Usage, barriers and measurement of social media marketing

Michaelidou, N. and Siamagka, N.T. and Christodoulides, George (2011) Usage, barriers and measurement of social media marketing. In: 40th EMAC Annual Conference, 2011, Ljubljana, Slovenia. (Unpublished)

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Official URL: http://www.emac-online.org/r/default.asp?iId=FMLGJ...

Metadata

Item Type:	Conference or Workshop Item (Paper)
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User:	Sarah Hall
Date Deposited:	09 Sep 2014 16:17
Last Modified:	02 Aug 2023 17:12
URI:	https://eprints.bbk.ac.uk/id/eprint/10487

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