A model of antecedents and consequences of consumer based brand equity online

Christodoulides, George and de Chernatony, L. (2010) A model of antecedents and consequences of consumer based brand equity online. In: 6th Thought Leaders International Conference, 2010, Lugano, Switzerland. (Unpublished)

Full text not available from this repository.

Official URL: http://www.brand-management.usi.ch/default.htm

Metadata

Item Type:	Conference or Workshop Item (Paper)
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User:	Sarah Hall
Date Deposited:	09 Sep 2014 16:43
Last Modified:	02 Aug 2023 17:12
URI:	https://eprints.bbk.ac.uk/id/eprint/10489

Statistics

Archive Staff Only (login required)

Edit/View Item