Tsetsos, Konstantinos and Chater, N. and Usher, Marius (2015) Examining the mechanisms underlying contextual preference reversal: comment on Trueblood, Brown, and Heathcote (2014). Psychological Review 122 (4), pp. 838-847. ISSN 0033-295X.
Abstract
Trueblood, Brown, and Heathcote (2014) provide a new model of multiattribute choice, which accounts for 3 contextual reversal effects (similarity, attraction and compromise). We review the details of the model and highlight some novel predictions. First, we show that the model works by setting a “fine balance” between 2 opposing factors that influence choice. As a result, small changes in the attributes of choice alternatives can disturb this balance. Second, we show that the model gives a partial account of the compromise effect. We describe a number of experiments that could distinguish the MLBA from other models of multiattribute choice.
Metadata
| Item Type: | Article |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Science > School of Psychological Sciences |
| Depositing User: | Sarah Hall |
| Date Deposited: | 17 Dec 2015 13:21 |
| Last Modified: | 02 Aug 2023 17:20 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/13807 |
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