Nunan, Daniel and Di Domenico, M. (2016) Exploring reidentification risk: is anonymisation a promise we can keep? International Journal of Market Research 58 (1), pp. 19-34. ISSN 1470-7853.
Abstract
The anonymisation of personal data has multiple purposes within research: as a marker of ethical practice, a means of reducing regulation and as a safeguard for protecting respondent privacy. However, the growing capabilities of technology to gather and analyse data have raised concerns over the potential reidentification of anonymised datasets. This has sparked a wide-ranging debate among both academic researchers and policy makers as to whether anonymisation can continue to be relied upon. This debate has the potential to create important implications for market research. This paper analyses the key arguments both for and against anonymisation as an effective tool given the changing technological environment. We consider the future position of anonymisation and question whether anonymisation can retain its key role given the potential impact on both respondent trust and the nature of self-regulation within market research.
Metadata
| Item Type: | Article |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Administrator |
| Date Deposited: | 22 Jun 2016 13:27 |
| Last Modified: | 02 Aug 2023 17:25 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/15611 |
Statistics
Additional statistics are available via IRStats2.
Archive Staff Only (login required)
