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    The impact of gender ideologies on men's and women's desire for a traditional or non-traditional partner

    Thomae, M. and Houston, Diane (2016) The impact of gender ideologies on men's and women's desire for a traditional or non-traditional partner. Personality and Individual Differences 95 , pp. 152-158. ISSN 0191-8869.

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    Abstract

    Two studies examine preferences for a long-term partner who conforms to traditional or non- traditional gender roles. The studies both demonstrate a link between benevolent sexism and preference for a traditional partner. However, Study 1 also demonstrates a strong preference among women for a non-traditional partner. We measured ambivalent sexist ideologies before introducing participants to either a stereotypically traditional or stereotypically non-traditional character of the opposite sex. In Study 1, women high in benevolence toward men reported a preference for a traditional man when compared to women low in benevolence toward men. We found no such link for hostility toward men. Study 2 showed that men high in benevolent sexism preferred a traditional woman more than men low in benevolent sexism. Again, this was not the case for hostile sexism. The studies provide evidence using both the Ambivalence Toward Men Inventory and the Ambivalent Sexism Inventory and demonstrate a relationship between benevolent ideology and partner choice that adds to a literature on partner preference which has to date been focused on preference dimensions of attractiveness and resources.

    Metadata

    Item Type: Article
    Keyword(s) / Subject(s): Benevolent sexism, benevolence toward men, partner preferences, relationship satisfaction
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Administrator
    Date Deposited: 24 Mar 2016 11:53
    Last Modified: 02 Aug 2023 17:27
    URI: https://eprints.bbk.ac.uk/id/eprint/16512

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