Łukasik, P. and Schivinski, Bruno (2014) Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakup marek własnych sieci handlowych. Marketing i Rynek (6), pp. 27-33. ISSN 1231-7853.
![[img]](https://eprints.bbk.ac.uk/style/images/fileicons/text.png) |
Text
Łukasik, Schivinski - 2014 - Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakup marek własnych sieci handlowych.pdf - Published Version of Record Restricted to Repository staff only Download (7MB) |
Abstract
The aim of this study was to analyze the impact of store image, perceived risk, and the store brand price-image on store brand purchase intention. We replicated the conceptual model proposed by M.F. Diallo using CAWI technique. We analyzed the results using structural equation model (SEM) with AMOS software package. Our results show that the store brand purchase intention is directly dependent on consumers' perceived risk toward store brands and on store brand price image. We also found a direct effect of store image perception and store brand price-image on the consumers' perceived risk toward store brands. Considering the dynamic changes taking place in the private label market, the presented findings of this study are highly valid and should be useful in the practice of retail businesses.
Metadata
| Item Type: | Article |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Bruno Schivinski |
| Date Deposited: | 09 Oct 2017 08:20 |
| Last Modified: | 02 Aug 2023 17:36 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/19956 |
Statistics
Additional statistics are available via IRStats2.
Archive Staff Only (login required)
