Trim, Peter R.J. and Lee, Y.I. (2008) A strategic approach to sustainable partnership development. European Business Review 20 (3), pp. 222-239. ISSN 0955-534X.
![[img]](https://eprints.bbk.ac.uk/style/images/fileicons/text.png) |
Text
2084.pdf - Published Version of Record Restricted to Repository staff only Download (698kB) | Request a copy |
Official URL: http://dx.doi.org/10.1108/09555340810871428
Abstract
The purpose of this paper is to make clear the role that marketing plays in the strategic decision-making process; it highlights the influence that marketers have in the development of sustainable partnership arrangements; and outlines the link between organizational learning and strategy implementation.
Metadata
| Item Type: | Article |
|---|---|
| Keyword(s) / Subject(s): | Learning organizations, marketing, organizational innovation, partnership, sustainable development |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Administrator |
| Date Deposited: | 25 Jan 2011 14:30 |
| Last Modified: | 02 Aug 2023 16:51 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/2084 |
Statistics
Downloads
Activity Overview
6 month trend
6 month trend
Additional statistics are available via IRStats2.
Archive Staff Only (login required)
Edit/View Item