A strategic marketing intelligence and multi-organisational resilience framework
Trim, Peter R.J. and Lee, Y.I. (2008) A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing 42 (7-8), pp. 731-745. ISSN 0309-0566.
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Official URL: http://dx.doi.org/10.1108/03090560810877123
Abstract
The paper seeks to explain how competitive intelligence officers can participate more fully in strategy formulation and implementation, and how they can contribute to the strategic intelligence process.
Metadata
| Item Type: | Article |
|---|---|
| Keyword(s) / Subject(s): | Competitive intelligence, partnership, resilience, strategic intelligence, strategic marketing |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Administrator |
| Date Deposited: | 25 Jan 2011 14:48 |
| Last Modified: | 02 Aug 2023 16:51 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/2085 |
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