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A strategic marketing intelligence and multi-organisational resilience framework

Trim, Peter R.J. and Lee, Y.I. (2008) A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing 42 (7-8), pp. 731-745. ISSN 0309-0566.

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Abstract

The paper seeks to explain how competitive intelligence officers can participate more fully in strategy formulation and implementation, and how they can contribute to the strategic intelligence process.

Metadata

Item Type: Article
Keyword(s) / Subject(s): Competitive intelligence, partnership, resilience, strategic intelligence, strategic marketing
School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User: Administrator
Date Deposited: 25 Jan 2011 14:48
Last Modified: 02 Aug 2023 16:51
URI: https://eprints.bbk.ac.uk/id/eprint/2085

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