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    A strategic marketing intelligence and multi-organisational resilience framework

    Trim, Peter R.J. and Lee, Y.I. (2008) A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing 42 (7-8), pp. 731-745. ISSN 0309-0566.

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    The paper seeks to explain how competitive intelligence officers can participate more fully in strategy formulation and implementation, and how they can contribute to the strategic intelligence process.


    Item Type: Article
    Keyword(s) / Subject(s): Competitive intelligence, partnership, resilience, strategic intelligence, strategic marketing
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Administrator
    Date Deposited: 25 Jan 2011 14:48
    Last Modified: 02 Aug 2023 16:51


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