BIROn - Birkbeck Institutional Research Online

The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers

Trim, Peter R.J. and Lee, Y.I. (2008) The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers. Cross Cultural Management: An International Journal 15 (1), pp. 62-80. ISSN 1352-7606.

[img] Text
2089.pdf - Published Version of Record
Restricted to Repository staff only

Download (1MB) | Request a copy

Abstract

The purpose of this paper is to make clear how managers in Western organizations can understand the Japanese and Korean cultural value system and interpret the strategic decision-making process that exists within organizations exhibiting a collectivist culture.

Metadata

Item Type: Article
Keyword(s) / Subject(s): Corporate identity, Japan, managers, national cultures, relationship marketing, South Korea
School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User: Administrator
Date Deposited: 25 Jan 2011 13:56
Last Modified: 21 Feb 2025 18:28
URI: https://eprints.bbk.ac.uk/id/eprint/2089

Statistics

6 month trend
0Downloads
6 month trend
390Hits

Additional statistics are available via IRStats2.

Archive Staff Only (login required)

Edit/View Item
Edit/View Item