Cox, Rosie and Holloway, L. and Venn, L. and Dowler, L. and Ricketts Hein, J. and Kneafsey, M. and Tuomainen, H. (2008) Common ground? motivations for participation in a community-supported agriculture scheme. Local Environment 13 (3), pp. 203-218. ISSN 1354-9839.
Abstract
Direct marketing strategies of different kinds are often central to so-called “alternative food networks”, which tend to be underpinned by a central principle of somehow “reconnecting” food producers and consumers. This paper uses a case study of a community-supported agriculture project in Scotland to examine the motivations behind producers' and consumers' participation in such schemes. It shows the range of motivations and philosophies that consumers bring to the scheme and reflects on how these work with the more limited stated aims of the scheme organisers. It argues that communication within direct marketing schemes can be important for two reasons. First effective communication between producers and consumers can underpin the kind of understanding that leads to long-term commitment and tolerance amongst consumers. Second, communication between consumers can spur them to consider their wider behaviour and practices, perhaps leading to more radical changes to production-consumption relationships.
Metadata
| Item Type: | Article |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Humanities and Social Sciences > School of Social Sciences |
| Research Centres and Institutes: | Mapping Maternal Subjectivities, Identities and Ethics (MAMSIE), Gender and Sexuality, Birkbeck (BiGS) |
| Depositing User: | Administrator |
| Date Deposited: | 25 Jan 2011 11:12 |
| Last Modified: | 02 Aug 2023 16:52 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/2186 |
Statistics
Additional statistics are available via IRStats2.
Archive Staff Only (login required)
