Tacon, Richard (2018) Sport policy and the structure of sport in the UK. In: Hassan, D. (ed.) Managing Sport Business: An Introduction (2nd edition). Foundations of Sport Management. CRC Press, pp. 58-77. ISBN 9781138291386.
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Abstract
Book synopsis: Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.
Metadata
Item Type: | Book Section |
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School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
Research Centres and Institutes: | Birkbeck Sport Business Centre |
Depositing User: | Richard Tacon |
Date Deposited: | 07 Dec 2018 15:36 |
Last Modified: | 02 Aug 2023 17:45 |
URI: | https://eprints.bbk.ac.uk/id/eprint/24860 |
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