BIROn - Birkbeck Institutional Research Online

    Sport policy and the structure of sport in the UK

    Tacon, Richard (2018) Sport policy and the structure of sport in the UK. In: Hassan, D. (ed.) Managing Sport Business: An Introduction (2nd edition). Foundations of Sport Management. CRC Press, pp. 58-77. ISBN 9781138291386.

    [img]
    Preview
    Text
    Sport policy chapter - Pre-publication version.pdf - Author's Accepted Manuscript

    Download (372kB) | Preview

    Abstract

    Book synopsis: Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

    Metadata

    Item Type: Book Section
    School: School of Business, Economics & Informatics > Management
    Depositing User: Richard Tacon
    Date Deposited: 07 Dec 2018 15:36
    Last Modified: 09 Feb 2021 17:28
    URI: https://eprints.bbk.ac.uk/id/eprint/24860

    Statistics

    Downloads
    Activity Overview
    195Downloads
    150Hits

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item