Hackley, C. and Hackley, Amy Rungpaka and Bengry-Howell, A. and Griffin, C. and Szmigin, I. and Mistral, W. (2015) Transgressive drinking practices and the subversion of proscriptive alcohol policy messages. Journal of Business Research 68 (10), pp. 2125-2131. ISSN 0148-2963.
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Abstract
This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed.
Metadata
| Item Type: | Article |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Rungpaka Amy Hackley |
| Date Deposited: | 16 Jan 2019 14:32 |
| Last Modified: | 02 Aug 2023 17:47 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/25856 |
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