Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. Admap , ISSN 0001-8295.
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Best Practice case_Guilt Appeals in Cause Marketing_Accepted 15 03 19.pdf - Author's Accepted Manuscript Download (375kB) | Preview |
Official URL: https://www.warc.com/content/paywall/article/admap...
Metadata
| Item Type: | Article |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Benedetta Crisafulli |
| Date Deposited: | 09 Apr 2019 14:29 |
| Last Modified: | 02 Aug 2023 17:50 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/27054 |
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