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    Tackling global challenges through cause-related marketing: How brands should promote their support to social causes

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. Admap , ISSN 0001-8295.

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    Best Practice case_Guilt Appeals in Cause Marketing_Accepted 15 03 19.pdf - Author's Accepted Manuscript

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    Metadata

    Item Type: Article
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Benedetta Crisafulli
    Date Deposited: 09 Apr 2019 14:29
    Last Modified: 02 Aug 2023 17:50
    URI: https://eprints.bbk.ac.uk/id/eprint/27054

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