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    Tackling global challenges through cause-related marketing: How brands should promote their support to social causes

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Tackling global challenges through cause-related marketing: How brands should promote their support to social causes. Admap , ISSN 0001-8295.

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    Best Practice case_Guilt Appeals in Cause Marketing_Accepted 15 03 19.pdf - Author's Accepted Manuscript

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    Metadata

    Item Type: Article
    School: School of Business, Economics & Informatics > Management
    Depositing User: Benedetta Crisafulli
    Date Deposited: 09 Apr 2019 14:29
    Last Modified: 15 Jun 2021 10:11
    URI: https://eprints.bbk.ac.uk/id/eprint/27054

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