Zehra, S. and Julian, Sims (2019) The influence of bloggers on consumer purchase. In: Nunes, M.B. and Isaías, P. and Powell, Philip and Ravesteijn, P. and Ongena, G. (eds.) IADIS International Conference Information Systems 2019. International Association for the Development of the Information Society, pp. 271-275. ISBN 9789898533876.
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THE INFLUENCE OF BLOGGERS ON CONSUMER PURCHASE 23-02-2019 v3 ZEHRA SERMAN J SIMS.pdf - Author's Accepted Manuscript Restricted to Repository staff only Download (119kB) |
Abstract
This paper evaluates the impact of online blogging on buying intentions of customers. It begins by offering an overview of digital marketing. Next, it analyses the process of e-commerce and its relevance to modern business. Then there is an overview of digital marketing and the manner in which it has affected contemporary business. The paper then offers an insight into the construct of online blogging and how it is used by contemporary organizations. The paper also examines the manner in which blogs are being used for search engine optimization and content marketing to influence the buying behavior of consumers. Finally, the paper concludes by identifying a literature gap and the need to conduct further research work in this area.
Metadata
| Item Type: | Book Section |
|---|---|
| Keyword(s) / Subject(s): | Online Blogging, Customer Buying Behavior, SEO Optimization, Content Marketing, Marketing |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Julian Sims |
| Date Deposited: | 03 Sep 2019 11:55 |
| Last Modified: | 02 Aug 2023 17:52 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/28064 |
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