Stereotype deduction about bisexual women

Zivony, Alon and Saguy, T. (2018) Stereotype deduction about bisexual women. Journal of Sex Research 55 (4-5), pp. 666-678. ISSN 0022-4499.

Abstract

Bisexuals are an invisible sexual minority. However, at the same time, bisexuals are stereotypically associated with confusion and promiscuity. Stereotype learning theories suggest that individuals who are unfamiliar with a social group are less likely to have stereotypical beliefs about its members. In contrast, it has been recently hypothesized that stereotypes about bisexuality are not necessarily learned but rather deduced based on common conceptualizations of sexuality. Because stereotypes are suppressed only if they are recognized as offensive, lack of knowledge regarding bisexual stereotypes should actually enhance their adoption. To assess the strength of the two competing accounts, we examined the relationship between explicit knowledge of bisexual stereotypes and stereotypical evaluation of bisexual individuals. Heterosexual participants (N = 261) read a description of two characters on a date and evaluated one of them. Bisexual women were evaluated as more confused and promiscuous relative to nonbisexual women. Moreover, the stereotypical evaluations of bisexual women were inversely related to knowledge about these stereotypes. The findings support the notion that bisexual stereotypes are not learned but rather deduced from shared assumptions about sexuality. Consequently, public invisibility not only exists alongside bisexual stereotypes but might also exacerbate their uninhibited adoption.

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