Dempster, Anna (2006) Valuing announcement options. European Management Journal 24 (2-3), pp. 117-127. ISSN 0263-2373.
Abstract
This paper introduces a theory of corporate announcements based on the new concept of an announcement option which has not been previously recognized in the literature as an independently valuable real option de-coupled from strategy implementation. While contributing to the strategy and real options literature, the paper also bridges the corporate disclosure literature and theories of signalling. By conceptualising corporate announcements as real options, the paper provides a framework and focuses on a methodology for precisely valuing announcements. To illustrate the use and valuation of announcement options, the historical case of Prudential plc’s announcements concerning its internet venture Egg is analysed.
Metadata
| Item Type: | Article |
|---|---|
| Keyword(s) / Subject(s): | Announcements, real options, decision making under uncertainty, strategy and firm performance |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Administrator |
| Date Deposited: | 18 Aug 2011 11:52 |
| Last Modified: | 02 Aug 2023 16:55 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/4010 |
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