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    Placing customer service strategy in the context of a vertical marketing system

    Lee, Y.-I. and Trim, Peter (2006) Placing customer service strategy in the context of a vertical marketing system. Strategic Change 15 (7/8), pp. 331-339. ISSN 1086-1718.

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    Abstract

    International retailing is undergoing rapid change and because of this senior managers need to understand how to manage the change process and develop working relationships with their counterparts in partner organizations. By embracing organizational learning it is possible for a retail organization to formulate a vertically integrated strategy that provides superior customer value and results in the formation of trust‐based relationships. These should be underpinned by mutuality and possess a strategic focus.

    Metadata

    Item Type: Article
    School: School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 12 Jan 2021 17:52
    Last Modified: 12 Jan 2021 17:52
    URI: https://eprints.bbk.ac.uk/id/eprint/42573

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