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    Notes from the American air wars

    Ford, Lily (2021) Notes from the American air wars. [Video]

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    Abstract

    The tobacco industry in the second half of the twentieth century is a rich site for the study of hidden persuasion, whether in its advertisements, its government lobbying, its science funding or its campaigns and debates in the public sphere. Notes from the American Air Wars takes one such debate, between clean air activist Clara Gouin and Tobacco Institute spokesperson Connie Drath, and contextualises it with the help of historian Sarah Milov, author of The Cigarette: A Political History (2019). The film draws on clips from the vast public reserve of old cigarette commercials, on the words of social observer and author of The Hidden Persuaders (1957) Vance Packard, and on documents disclosed by the industry in the Master Settlement Agreement of 1998.

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    Item Type: Video
    Additional Information: About the Hidden Persuaders' Documentaries: The Hidden Persuaders research group has collaborated with independent filmmakers to produce several short documentaries that are freely available to view on our website. The films investigate ideas about brainwashing and mind control both through compelling life stories and wide-ranging cultural analysis. Taken together, these documentaries illustrate the many ways in which, from the Cold War era to the present day, autonomy of mind has been threatened, or perceived to be threatened, by a range of cultural forces.
    Depositing User: Sarah Hall
    Date Deposited: 23 Aug 2021 17:26
    Last Modified: 01 Feb 2022 11:32
    URI: https://eprints.bbk.ac.uk/id/eprint/45507

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