The impact of aligning business, IT, and marketing strategies on firm performance

Al-Surmi, Abdulrahman and Cao, G. and Duan, Y. (2020) The impact of aligning business, IT, and marketing strategies on firm performance. Industrial Marketing Management 84 , pp. 39-49. ISSN 0019-8501.

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Official URL: https://doi.org/10.1016/j.indmarman.2019.04.002

Metadata

Item Type:	Article
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User:	Abdulrahman Al-Surmi
Date Deposited:	15 Jun 2022 04:22
Last Modified:	02 Aug 2023 18:16
URI:	https://eprints.bbk.ac.uk/id/eprint/48042

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