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    The impact of aligning business, IT, and marketing strategies on firm performance

    Al-Surmi, Abdulrahman and Cao, G. and Duan, Y. (2020) The impact of aligning business, IT, and marketing strategies on firm performance. Industrial Marketing Management 84 , pp. 39-49. ISSN 0019-8501.

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    Metadata

    Item Type: Article
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Abdulrahman Al-Surmi
    Date Deposited: 15 Jun 2022 04:22
    Last Modified: 02 Aug 2023 18:16
    URI: https://eprints.bbk.ac.uk/id/eprint/48042

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