The impact of triadic strategic alignment of business strategy, information technology strategy, and marketing strategy on organisational performance

Al-Surmi, Abdulrahman and C., Guangming and D., Yanqing (2014) The impact of triadic strategic alignment of business strategy, information technology strategy, and marketing strategy on organisational performance. In: British Academy of Management Conference, September 2014, Belfast, Northern Ireland. (Unpublished)

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Item Type:	Conference or Workshop Item (Paper)
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User:	Abdulrahman Al-Surmi
Date Deposited:	03 May 2022 17:18
Last Modified:	02 Aug 2023 18:16
URI:	https://eprints.bbk.ac.uk/id/eprint/48047

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