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    The impact of triadic strategic alignment of business strategy, information technology strategy, and marketing strategy on organisational performance

    Al-Surmi, Abdulrahman and C., Guangming and D., Yanqing (2014) The impact of triadic strategic alignment of business strategy, information technology strategy, and marketing strategy on organisational performance. In: British Academy of Management Conference, September 2014, Belfast, Northern Ireland. (Unpublished)

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    Metadata

    Item Type: Conference or Workshop Item (Paper)
    School: School of Business, Economics & Informatics > Management
    Depositing User: Abdulrahman Al-Surmi
    Date Deposited: 03 May 2022 17:18
    Last Modified: 03 May 2022 17:18
    URI: https://eprints.bbk.ac.uk/id/eprint/48047

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