Contemporary retail marketing in emerging economies: the case of Ghana’s supermarket chains

Yamoah, Fred and Eshun Yawson, D. (2022) Contemporary retail marketing in emerging economies: the case of Ghana’s supermarket chains. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan. ISBN 9783031116605.

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Official URL: https://doi.org/10.1007/978-3-031-11661-2

Abstract

Provides an overview of the marketing strategies employed by supermarkets in developing countries. Presents the latest developments in consumer loyalty programmes and the applications of electronic contactless cards. Discusses the future development of supermarket marketing

Metadata

Item Type:	Book
Additional Information:	Series ISSN: 2730-5554
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User:	Fred Yamoah
Date Deposited:	13 Oct 2022 14:16
Last Modified:	02 Aug 2023 18:18
URI:	https://eprints.bbk.ac.uk/id/eprint/49408

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