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    Contemporary retail marketing in emerging economies: the case of Ghana’s supermarket chains

    Yamoah, Fred and Eshun Yawson, D. (2022) Contemporary retail marketing in emerging economies: the case of Ghana’s supermarket chains. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan. ISBN 9783031116605.

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    Abstract

    Provides an overview of the marketing strategies employed by supermarkets in developing countries. Presents the latest developments in consumer loyalty programmes and the applications of electronic contactless cards. Discusses the future development of supermarket marketing

    Metadata

    Item Type: Book
    Additional Information: Series ISSN: 2730-5554
    School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
    Depositing User: Fred Yamoah
    Date Deposited: 13 Oct 2022 14:16
    Last Modified: 02 Aug 2023 18:18
    URI: https://eprints.bbk.ac.uk/id/eprint/49408

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