Market orientation, embeddedness and the autonomy and performance of multinational subsidiaries in an emerging economy
Li, X. and Liu, Xiaming and Thomas, H. (2013) Market orientation, embeddedness and the autonomy and performance of multinational subsidiaries in an emerging economy. Management International Review 53 (6), pp. 869-897. ISSN 0938-8249.
Abstract
This paper develops a conceptual framework for market orientation, embeddedness, autonomy and performance of multinational subsidiaries in an emerging economy. We argue that internal and external embeddedness has different performance implications for export- and local market-oriented multinational subsidiaries. Our results, based on a sample of 233 multinational subsidiaries from China, indicate that while external embeddedness has a positive impact on specialized resources of both types of subsidiary, such resources only positively affect the performance of local market-oriented subsidiaries. By contrast, internal embeddedness has a negative impact on specialized resources of both types of subsidiary. Managerial and policy implications are discussed.
Metadata
Item Type: | Article |
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School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
Depositing User: | Administrator |
Date Deposited: | 28 Feb 2023 15:05 |
Last Modified: | 02 Aug 2023 18:20 |
URI: | https://eprints.bbk.ac.uk/id/eprint/50723 |
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