Li, X. and Liu, Xiaming and Thomas, H. (2013) Market orientation, embeddedness and the autonomy and performance of multinational subsidiaries in an emerging economy. Management International Review 53 (6), pp. 869-897. ISSN 0938-8249.
Abstract
This paper develops a conceptual framework for market orientation, embeddedness, autonomy and performance of multinational subsidiaries in an emerging economy. We argue that internal and external embeddedness has different performance implications for export- and local market-oriented multinational subsidiaries. Our results, based on a sample of 233 multinational subsidiaries from China, indicate that while external embeddedness has a positive impact on specialized resources of both types of subsidiary, such resources only positively affect the performance of local market-oriented subsidiaries. By contrast, internal embeddedness has a negative impact on specialized resources of both types of subsidiary. Managerial and policy implications are discussed.
Metadata
| Item Type: | Article |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Administrator |
| Date Deposited: | 28 Feb 2023 15:05 |
| Last Modified: | 02 Aug 2023 18:20 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/50723 |
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