Market orientation, embeddedness and the autonomy and performance of multinational subsidiaries in an emerging economy

Li, X. and Liu, Xiaming and Thomas, H. (2013) Market orientation, embeddedness and the autonomy and performance of multinational subsidiaries in an emerging economy. Management International Review 53 (6), pp. 869-897. ISSN 0938-8249.

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Official URL: https://doi.org/10.1007/s11575-013-0177-0

Abstract

This paper develops a conceptual framework for market orientation, embeddedness, autonomy and performance of multinational subsidiaries in an emerging economy. We argue that internal and external embeddedness has different performance implications for export- and local market-oriented multinational subsidiaries. Our results, based on a sample of 233 multinational subsidiaries from China, indicate that while external embeddedness has a positive impact on specialized resources of both types of subsidiary, such resources only positively affect the performance of local market-oriented subsidiaries. By contrast, internal embeddedness has a negative impact on specialized resources of both types of subsidiary. Managerial and policy implications are discussed.

Metadata

Item Type:	Article
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User:	Administrator
Date Deposited:	28 Feb 2023 15:05
Last Modified:	02 Aug 2023 18:20
URI:	https://eprints.bbk.ac.uk/id/eprint/50723

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