Boudier, Jacinth Maureen (2024) Corporate community engagement and competitive advantage. PhD thesis, Birkbeck, University of London.
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Abstract
The empirical evidence to support the corporate community engagement-competitive advantage relationship, so far has been inconclusive. The purpose of this thesis is to examine this relationship through the relational resource theory of competitive advantage lens. The thesis responds to calls for research in the corporate community engagement literature to include underexplored “micro foundation” level issues such as the morals or the identity of business and the community (Jones, et al., 2018; Bridoux & Stoelhorst, 2016; Aguinis & Glavas, 2012). It focuses on corporate community engagement models and the underlying mechanisms that can lead to competitive advantage based on relational models theory from the field of social psychology (Fiske, 2004; Haslam & Fiske, 1999; Fiske, 1992). Neopositivist perspectives inform the thesis, and the empirical analysis is based on an embedded comparative case study. It draws on primary and secondary data collected from multinational companies based in the United States of America. The first contribution of the thesis is that it provides a new classification of four discrete models of corporate community engagement namely the market pricing, the authority ranking, the equality matching, and the communal sharing. This new classification is more relevant to examine the corporate community engagement-competitive advantage relationship than the existing classifications in the literature. Secondly, the thesis links the communal sharing corporate community engagement model to competitive advantage and identifies several mechanisms that can lead to competitive advantage. For example, the thesis links improved employee capabilities and employee community engagement schemes that provide opportunities to learn with competitive advantage. Hence the thesis clarifies the corporate community engagement-competitive advantage relationship.
Metadata
| Item Type: | Thesis |
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| Copyright Holders: | The copyright of this thesis rests with the author, who asserts his/her right to be known as such according to the Copyright Designs and Patents Act 1988. No dealing with the thesis contrary to the copyright or moral rights of the author is permitted. |
| Depositing User: | Acquisitions And Metadata |
| Date Deposited: | 23 Oct 2024 09:23 |
| Last Modified: | 23 Oct 2024 13:44 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/54448 |
| DOI: | https://doi.org/10.18743/PUB.00054448 |
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