Bai, S. and Tan, Y. and Han, Chunjia and Yang, Mu and Gupta, B. and Arya, V. (2024) Unveiling the evolution of enterprise digital innovation strategies: insights from US listed companies' annual reports. IEEE Transactions on Computational Social Systems 11 (6), pp. 8243-8256. ISSN 2329-924X.
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Abstract
This paper introduces a new metric for evaluating digital innovation in enterprise transformation using textual analysis of annual reports from US-listed companies. Through network analysis and topic modeling, we identified 12 topics categorized into three main areas: Digital Technology Innovation, Customer-oriented Digital Strategy, and Digital Transformation in Traditional Business Operations. Our research indicates that digital innovation strategies are critical for maintaining competitiveness and have shifted to a more innovation management-oriented approach. We also found differences in digital innovation strategies between companies and industries. Our study contributes to the theoretical significance of enterprise management and sustainable development.
Metadata
| Item Type: | Article |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Chunjia Han |
| Date Deposited: | 03 Dec 2024 15:37 |
| Last Modified: | 03 Dec 2024 15:37 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/54651 |
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