Linguistic landscape

Lou, Jackie (2024) Linguistic landscape. In: UNSPECIFIED (ed.) Reference Module in Social Sciences. Elsevier.

Abstract

This chapter introduces linguistic landscape as the perceived totality of languages on display in space and place. This revised definition seeks to capture the multimodal expansion of the subject in both public and private, offline and online spaces. The chapter begins by tracing the development of the term back to its origin in language policy and planning research in the early 1990s, underlining the emphasis on subjective perception in its original conceptualisation. It then summarises the exponential growth of the field over the past few decades into two main thematic strands: 1. linguistic landscape as an approach to multilingualism and 2. linguistic landscape as a resource for place-making, illustrated with empirical studies from a wide variety of geographic and social contexts. The chapter concludes with a summary of linguistic landscape's interdisciplinary connections with diverse fields such as multilingual education, urban studies, socio-cultural geography, visual art and design, gender studies, and public health, demonstrating its enduring relevance not only as a representation of linguistic diversity but also a form of public discourse.

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