Kamau, Caroline (2009) Strategising impression management in corporations: cultural knowledge as capital. In: Harorimana, D. (ed.) Cultural Implications of Knowledge Sharing, Management and Transfer: Identifying Competitive Advantage. Advances in Knowledge Acquisition, Transfer, and Management (AKATM) Book Series. Hershey, U.S.: Information Science Reference (IGI), pp. 60-83. ISBN 9781605667904.
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Abstract
Impression management is a powerful psychological phenomenon with much unexplored potential in corporate settings. Employees or corporations can deploy impression management strategies in order to manipulate others’ perceptions of them. Cultural knowledge is powerful capital in impression management, yet this has not been sufficiently explored in previous literature. This chapter argues that impression-motivated employees or corporations need to perform a three-step knowledge audit: (i) knowing what their impression deficits are; (ii) knowing what impression management strategy is needed to address that deficit, based on the taxonomy of impression management strategies tabulated here; (iii) knowing what societal (e.g. collectivist culture or individualist culture) or organization-specific cultural adjustments are needed. A cultural knowledge base can thus be created through cross-cultural training of and knowledge transfer by expatriates. Multinational corporations can also benefit from utilising the knowledge presented in this chapter in their international public relations efforts.
Metadata
| Item Type: | Book Section |
|---|---|
| Keyword(s) / Subject(s): | Impression management, self-presentation, impression management strategies, strategizing impression management in corporations, cross-cultural knowledge audit model, cross-cultural impression management, organizational culture, expatriates, expatriate adjustment, expatriate wellbeing, impression management strategy, ingratiation, exemplification, self-promotion, supplication, international, public relations, corporate relations, marketing, ethics in organizations, organisational, workplace, supervisor, manager, social influence, three-step knowledge audit model, strategising impression management in corporations, nonverbal behaviour, nonverbal behavior, nonverbal communication, interpersonal relations, cross-cultural teams, expatriate induction, cross-cultural management, PR, organizational behavior, organizational behaviour |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Caroline Kamau |
| Date Deposited: | 03 Jun 2013 08:28 |
| Last Modified: | 07 Aug 2025 20:19 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/7117 |
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Strategising impression management in corporations: Cultural knowledge as capital. (deposited 04 Mar 2013 09:58)
- Strategising impression management in corporations: cultural knowledge as capital. (deposited 03 Jun 2013 08:28) [Currently Displayed]
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