Bingham, Tim and Walters, Geoff (2012) Financial sustainability within UK charities: community sport trusts and corporate social responsibility partnerships. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations , ISSN 0957-8765.
Abstract
The change in political leadership in the UK in 2010 has created financial uncertainty and instability for many third sector organisations. In a shifting funding landscape, it is clear that an over-reliance on Government funding is a risky strategy and that there is a need to diversify and seek out alternative sources of revenue. This article considers the impact of political change on the financial sustainability of community sports trusts associated with Premier League and Football League clubs in England. It explores sources of revenue through the analysis of financial statements, revealing that on average community sports trusts receive a significant proportion of income from grant funding whilst sponsorship income is relatively small. The article goes on to discuss the potential for community sports trusts to diversify revenue streams by developing social partnerships that address the corporate social responsibility (CSR) agendas of commercial organisations. It illustrates that although commercial sponsorship can provide benefits including the provision of additional funding that can enable financial stability, key issues include the balance of power, the impact on organisational flexibility, whether there is a need to restructure, and the development of long-term partnerships. Although the findings from this article are focused on a particular type of charity, given the importance of CSR partnership income for the charities sector they may also have broader implications for other charitable organisations.
Metadata
| Item Type: | Article |
|---|---|
| Keyword(s) / Subject(s): | Financial sustainability, Charities, Community sport trusts, Social partnerships, Corporate social responsibility |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Research Centres and Institutes: | Birkbeck Sport Business Centre |
| Depositing User: | Administrator |
| Date Deposited: | 20 Jun 2013 08:32 |
| Last Modified: | 02 Aug 2023 17:05 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/7499 |
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