We are all in this together: branding in co-creation paradigm

Oyama, Shinji (2010) We are all in this together: branding in co-creation paradigm. In: Crossroad, 2010, Hong Kong. (Unpublished)

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Item Type:	Conference or Workshop Item (Paper)
School:	Birkbeck Faculties and Schools > Faculty of Humanities and Social Sciences > School of Creative Arts, Culture and Communication
Depositing User:	Sarah Hall
Date Deposited:	30 Sep 2013 10:59
Last Modified:	09 Aug 2023 12:34
URI:	https://eprints.bbk.ac.uk/id/eprint/8279

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