Beyond conventional Western views of creativity and innovation

Lim, Lorraine and Oyama, Shinji (2014) Beyond conventional Western views of creativity and innovation. In: Bilton, C. and Cummings, S. (eds.) The Handbook of Management and Creativity. Elgar Original Reference. Cheltenham, UK: Edward Elgar, pp. 73-87. ISBN 9781781000892.

Abstract

Current discourse on organisational innovation and creativity is written almost exclusively from a historically specific Western perspective. Academic literature that attempts to examine the role of ‘innovation’ and ‘creativity’ within the Asian context often highlight how the continued adherence to ‘Confucian’ teachings and highly interventionist governments will continue to stymie the development of ‘creativity’ in Asian countries (see Hutton 2007). This chapter will attempt to update the concepts and discourses of ‘innovation’ and ‘creativity’ within a rapidly changing power balance between the West and Asia amid growing transnational connections between companies that operate both in the West and Asia. This chapter will aim to broaden the current discussion two ways. Firstly, it will question if the notions of ‘creativity’ and ‘innovation’ are relevant when it comes to the production and consumption of goods in the fashion industry. Secondly, by examining software development in Asia, the chapter will also assess if the continued assumptions about the lack of ‘creativity’ and ‘innovation’ from Asian countries are simply due to language barriers. This chapter aims to problematize current ideas of what constitutes ‘creativity’ and ‘innovation’ in a global economy that is rapidly driven by Asia.

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