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Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Łukasik, P. and Schivinski, Bruno (2015) Effects of store brand perceived risk on buyers' behavior – four decades of research overview. Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia 49 (3), pp. 117-124. ISSN 0459-9586.
Łukasik, P. and Schivinski, Bruno (2015) Pomiar kapitału marek własnych detalistów. Annales Universitatis Mariae Curie-Skłodowska, Sectio H Oeconomia 49 (1), pp. 81-88. ISSN 0459-9586.