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Lee, Y.I. and Trim, Peter R.J. (2008) Entering the South Korean market: a marketing planning process for marketers based in overseas companies. Business Strategy Series 9 (5), pp. 272-278. ISSN 1751-5637.
Lee, Y.-I. and Trim, Peter R.J. (2008) Placing the Japanese retail sector in context: issues for marketers in overseas companies. Business Strategy Series 9 (5), pp. 243-248. ISSN 1751-5637.